Monday, 2 January 2017

Elicit Cooperation.


  The chairman of an automobile company was confronted with  the necessity of infusing enthusiasm into a discouraged and disorganized group of automobile salesmen. Calling a sales meeting, he urged his men to tell him exactly what they expected from him. As they talked, he wrote their ideas on the blackboard. He then said,
   "I'll give you all these qualities you expect from me. Now I want you to tell me what I rightfully can expect from you?"
   The replies from  the salesmen came thick and fast: loyalty, honestly, initiative, optimism, team work, and eight hours a day of enthusiastic work. One man Volunteered to work fourteen hours a day. The meeting ended with added strength and new found inspiration and in course of time, the sales increased phenomenally.

  Implication Of This Story: The methodology used by the chairman was unique. Instead of commanding the salesmen to do this and that, he volunteered to fulfill their needs first and thereby elicited their cooperation to do what he wanted them to do.

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